Just thinking about using social media can be daunting at times for most people. But as a business owner, sometimes you think about the cost and time that needs to go into maintaining your business’ social profile, and you give up before you have even started.
Social media, you either hate it or love it; but it is a vital component of a successful marketing strategy.
Let’s start with what social media marketing is about and what are the benefits of social media for your business.
What is social media marketing?
Social media marketing is promoting your brand, product and services through the various social media platforms. The common platforms are Facebook, Instagram, LinkedIn, Twitter, YouTube and Pinterest.
What is the importance of social media?
Social media is probably one of the best marketing tools available. There are lots of benefits of using social media if used correctly. It can help:
1) Increase your company’s brand awareness
Social media is one of the most cost-effective digital marketing tools used to create or curate content and increase your business' visibility. Applying a social media strategy will increase your brand recognition. To get started, find out where your target audience is, what they want to hear and then create social media profiles for your business. Get employees, and customers to "like" and "share" your business page. By having people interact with your content, this will increase brand awareness and start building your reputation as a business. As each post is shared, it is shown to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better. You will need to be consistent with your posts, post 3 or times per week so that you are top of mind with your target audience or potential customers.
2) Increase traffic to your website
If you don’t market your business on social media, your traffic to your website is limited to your usual customers. The people who know your brand are likely searching for the same keywords that you have already ranked for. By using social media as part of your marketing strategy, you will reach more people outside of your loyal customer base. Each social media profile that you add to your marketing mix is a doorway to your website, and each piece of content that you post is another chance to obtain a new customer. By marketing on social media, you can successfully open your business to a variety of consumers.
3) Engage with your target audience
You need to remember that social media is a “social” platform. It is an opportunity for you to interact or engage with your followers. Also remember that it is a communication platform, creating a voice for your company; it is a way to humanise your brand. Post content that will add value to your followers. Don’t only post information that you think they might want to read, find out what they want and find ways of helping them solve their problems. If you only post your own content, then social media will be a waste of time. It is like going on a date, and all you do is talking about yourself. Soon the person you are talking to is going to switch off and ignore you. Remember to respond to comments, either negative or positive. Responding to online messages will demonstrate to others that you care about feedback, that you actively respond to messages and if there is a problem that you will try and solve it.
4) Improved Brand Loyalty
One of the goals of almost all businesses is to develop a loyal customer base. Customer satisfaction and brand loyalty characteristically go hand in hand; it is vital to engage with your customers regularly and start developing a bond with them. Social media is not only used to introduce your business, products and services. Customers see these platforms as a service network where they have the opportunity to communicate directly with companies.
Social media is most probably the most cost-effective part of an advertising strategy. It doesn’t cost anything to create social profiles on the various networking platforms, and any paid advertising or promotions that you invest in will undoubtedly be cheaper or lower than your traditional advertising. You are also able to calculate your ROI by using the various monitoring tools that you can find on the different social media platforms or in paid scheduling tools. If you decide to go the paid advertising route, remember to start small, as you become more comfortable, you can fine-tune your strategy and increase your budget.
6) Thought Leader
Posting well written, insightful content on social media, it helps you build a reputation as an expert and leader in your industry. There is no one way for you to position yourself as an expert; you need to ensure that you utilise the different social networking platforms and build your presence. Communicate with your audience, share content, respond to comments and promote your authority.
Where to start?
You have seen some of the advantages of social media marketing for businesses but where do you start? If your company does not have the appropriate social media profiles, you will need to create them. If you are not sure which platforms, to begin with, I would suggest Facebook, LinkedIn and Instagram for your business as these are more accessible for a new starter. Remember to create the right type of account. Most social media platforms ban users who actively promote a business using a personal profile. Setup business profiles and pages. The correct social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty and increase customer engagement. There is virtually no reason not to add social media into your marketing strategy. Since it is cost-effective, there is hardly anything to lose.
How It’s Virtually Done can help?
If this still has not convinced you that social media is a successful and cost-effective tool for if you don’t have the time to make it work for you, why not let us do the work for you?
You are fantastic at what you do, but you might not find marketing or social media interesting – we love it. Why don’t you concentrate on why you got into business in the first place, and we will help make your brand, product or service stand out from the crowd.
Give us a call and let’s see how we can help skyrocket your online profile.
Contact Number: 083 395 0953