At the outset, by merely choosing Social Media as one of your digital marketing tools, you are probably already getting the best results from your Ad spend, providing you are doing it correctly! Simply having a social media profile, posting intermittently and throwing money at it, won’t do the trick.
Social Media is always evolving, and businesses need to ensure that they keep up with the changes. This article is a simple overview. Call it the ‘nitty-gritty’ of ensuring you are not merely wasting your money. So here are five ways to get the best from your Social Media marketing.
1. Choose the right platforms
Decide what type of marketing you will be doing, Business to Business (B2B) or Business to Customers (B2C). If you are doing business primarily B2B; then, LinkedIn is a must. Are you selling a social product or service? …then look into Facebook. Is your advertising to be very visual? Then Youtube or Instagram is the platforms to use; get the picture? You need to be on the right platform to make the right connections and get the best results.
2. Target your audience
With the same kind of understanding that gets you to choose the right platforms, you need to know who your target market is. The way you engage with your customers should be a reflection of your service or product. A conservatively styled campaign selling multi-coloured beanies to kids is not going to work any more than a zany visual campaign will work for Attorneys wanting to do business in the corporate world.
3. Engage consistently and listen to your audience
Once you are on the right platforms and understand your target markets’ needs, you need to engage with them consistently. The heart of social media is being ‘social’. Don’t sell to people, give advice and information. Listen to what they have to say when they engage with you and see how you can help them find solutions to their problems.
4. Measure your results
Measuring your social media performance is not a new concept. As long as advertising has been around, we have had to try to gauge whether what we are doing is right. Social Media Marketing is no different. You need to know if you are being heard and by whom and is your campaign making an impact and getting results. There are various tools that you can use on Social Media platforms that can help you measure your social media.
5. Get professional help
If you don’t have the time to keep track of the social media changes, or don’t have sufficient time, resources or the necessary skills to work on social media, then look into having a professional assist you.
If you need help with your social media marketing, please do not hesitate to get in touch with the It’s Virtually Done’s marketing team. Using our vast social media marketing experience, we will help you formulate a social media marketing strategy that aligns with your company objectives.
Have a simple question you want answered? Just leave it in the comments below, and we will respond to you in a timely manner.