I have been chatting with a few potential clients recently; it amazed me how many did not have a website and did not think it was essential at this point in their business.
Having a social media presence is vital for business owners; it is a way to promote your products and services, connect with potential clients and engage with them. But with social media, you usually only promote one product and service at a time, so how do you get more of your potential clients to see what else you have to offer?
A well-designed website will summarise the products and services you provide, and it gives your customer a clearer idea of what your business stands for. Here are five reasons why your business needs a website.
1. Adds credibility to your business
Having a website increases your business’ incredibility. A well-designed website can help build trust and guide existing and potential clients to take action. It promotes a strong impression to existing and potential clients and showcases your skills to better position your business—also think of it as a tool for standing out among your competitors.
2. Having a website can attract new potential clients
Having a website with an optimised SEO allows existing and potential clients to find your business and understand your business or brand better while learning more about your products and services. Your website is always available 24/7; this means that sales and bookings can be made at all hours of the day.
3. You are in control
Social media is constantly changing/ evolving; you are always at the mercy of the latest social media update. Having a strong social media presence is great for credibility, but if that is the only way existing and potential clients can find you, you lack a bit of control. Having a website allows you to tell your business or brand story the way you want, and it gives an accurate description of your business or brand.
4. Allows for a broader reach
Having a website increases your coverage and sales due to a broad demographic reach. Your website is accessible worldwide.
5. It is reasonably priced
Creating a professional website can be an effortless process when you outsource to the right team. It can also be cost-effective to have a website for your business compared to other advertising forms, e.g. Print or TV. The benefits of having a website, are that it is live 24/7, and you can make changes when required and update it as needed by your business.
Considering these five practical reasons to build a website for your business, will allow your business to become even more effective. If you are looking to create a professional, cost-effective website, the It’s Virtually Done team can be sure to assist you. Get in touch with us today.