September marks the beginning of Spring in the Southern Hemisphere, birds are chirping, flowers are blooming, and the weather is getting warmer.
For most people, this means that we start “spring cleaning”, doing a deep clean of our homes and maybe even some decluttering. For marketers and businesses with digital marketing strategies, it is a chance to clean up our online profiles and check in with our marketing efforts. With social media, this means deep diving into our social media channels and making sure we are reaching our desired goals.
Here are some helpful tips to help you spring clean your social media
Firstly, to know what needs cleaning, you first need to look everywhere. Make certain you check all your social accounts and digital platforms. This can be a straightforward task, if you have been in business for a short while, there will be just a couple of places where you already have accounts.
Type your brand name into Google and look at the results. There maybe be accounts you completely forgot you created way back or maybe even online directories that you listed your business on but have not updated in a while.
Review Your Social Platforms
You want to ensure your social media marketing efforts support your brand’s goals, vision, and mission. If you feel like some are not on brand or if they could be contentious, now maybe be the opportunity to archive your posts.
If there is a channel that is not working despite all your marketing efforts, it may also be time to kill it. Rather focus your energy on the channels that work.
Take the opportunity to look at who is following your pages. Are your page followers authentic, or do you have some fake followers, spammers, or bots that you need to clear out? On the opposite side of following, make sure you are following relevant accounts and groups.
You need to remember that you do not need to be on every social network out there, especially if you do not have the time to use them correctly. It is always better to market on one platform than on five poorly.
Update your Graphics
When was the last time that you edited your cover images, profile pictures, background graphics, etc.? If they are out of date, you need to ensure to refresh them. Remove blurry or pixelated photos, they have no place in your profile.
By updating the graphics on your social media accounts, you are revitalising the channels. Users get tired of seeing the same boring graphics repeatedly; attract them to your account with eye-catching images.
Complete Your Profile
When was the last time you reviewed your profiles on your social media?
Chances are that the descriptions are still the same as the day you signed up for the accounts.
Now maybe a good time to double-check, and if required, correct.
You need to remember that you only have seconds, at best, to catch people’s attention on social media. A unique profile is one way you can arouse their interest and get them to click over to your site. When you optimise your profile for search by adding your industry-specific keywords, you can attract more online traffic.
Each channel is slightly different not only in the audience type but also in the information to be included in the profile. So, you need to adjust your profiles for each platform.
Make sure your profiles list your company’s most current details, store hours, address, phone number and other important details to help customers find you across the web. When it is incomplete or inaccurate, you might not show up in search results.
Revaluate Your Social Media Goals
Your priority should be to look at what goals you set when you launched your social media channels. Are you achieving the goals that you set out to do? Are the goals you have set still right for your business? If you are off-track, what can you do to get yourself back on track?
Audit Your Social Media Analytics
If you do not go through your social media analytics, now is the time to start digging in. It might seem tedious, but your social analytics can tell you a great deal about how your strategy is going. There are so many tools out there that help you analyse your social media performance that makes it easy to visualise successes and come up with better goals.
Keep in mind that not all social media channels utilise the same analytics. Review each channel’s audience and see how they are responding to your posts. The analytics can help you understand who your audience is and how you can turn those followers into customers.
Review your Content Strategy & Revive Old Content
Are you cross-posting after optimising your content for each channel? Is your brand messaging consistent on all channels? Review your content, what is working and what is not? Look at new types of content that you can start using, i.e., IG Reels, IG Stories, Tok-Tok or even Club House.
Look out for old posts, banners, and more importantly URLs. Delete any inaccurate or off-brand posts that you might have shared in the past.
Secure your Accounts
Update Passwords & Employee Access:
Do you change the password of your social media channels when an employee who was responsible for your social media leaves? Changing your social media passwords after your employee leaves is a must. Access to social media accounts and permissions needs to be updated when employees leave the company, and it needs a thorough check of all authorities on all social media platforms.
It is suggested that you update all your passwords every few months. It is especially important when employees come and go so that you can track who has access to these accounts. A password manager will help you remain at the top of your password list and simplify the process of changing several accounts. LastPass is a great and popular password manager.
Irrespective of whether you are using a password manager or not, remember to build strong passwords and make your accounts hack-proof.
Passwords should be:
Minimum of 12 characters
Combination of numbers, symbols, caps, and lowercase
If possible, try not to use the same passwords on all accounts.
Enable two-factor authentication
Two-factor authentication is becoming a standard for most social media channels, and it adds an extra level of security to your accounts. Whenever the system detects a new login (for example, from a new device or a different IP address), you will be asked to enter not just the password but an additional time-based code (normally sent to your phone or e-mail).
Two-factor authentication is easy to use, it also makes it harder for hackers to get into your accounts. Here is a website that lists all places that have two-factor authentication and how to enable it. The most common tool for two-factor authentication is Google Authenticator, but 1Password also supports it and there are other tools out there, too.
Need help modifying your current social media strategy? It’s Virtually Done can help you perform a full social media audit to ensure your brand is on the right track and reaching the right audience. Learn more about our Social Media Marketing services!
If you have questions, e-mail or call us:
phone: 083 395 0953