If you fail to plan, you plan to fail – that’s the way the saying goes. And it’s no different when you are planning your social media strategy.
Why do you need a social media strategy for your business?
To Build a Strong, Organic Presence
Trying to build a brand on social media without a defined strategy can be counterproductive. You will find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts.
When you have a goal that you want to achieve, you are more likely to hit it – even if it’s not a bullseye. Set goals that are S.M.A.R.T. so you can measure your success and return on investment (ROI).
Goals which are SMART goals, are defined as:
Specific: Well defined, strong, and explicit
Measurable: With specific criteria that quantity your progress towards the achievement of the ultimate goal
Achievable: Realisable and not impractical to accomplish
Realistic: Within reach, sensible, and pertinent to your intention
Timely: With a distinctly demarcated timeline, including a starting date and a target date. The purpose is to generate urgency.