Social Media Strategy

SKU 2021SMS
R2 500.00
In stock
1
Product Details

If you fail to plan, you plan to fail – that’s the way the saying goes. And it’s no different when you are planning your social media strategy.

Why do you need a social media strategy for your business?

To Build a Strong, Organic Presence

Trying to build a brand on social media without a defined strategy can be counterproductive. You will find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts.

When you have a goal that you want to achieve, you are more likely to hit it – even if it’s not a bullseye. Set goals that are S.M.A.R.T. so you can measure your success and return on investment (ROI).

Goals which are SMART goals, are defined as:

  • Specific: Well defined, strong, and explicit
  • Measurable: With specific criteria that quantity your progress towards the achievement of the ultimate goal
  • Achievable: Realisable and not impractical to accomplish
  • Realistic: Within reach, sensible, and pertinent to your intention
  • Timely: With a distinctly demarcated timeline, including a starting date and a target date. The purpose is to generate urgency.

What you will learn:

  • Social media strategy objective
  • Current social media audit
  • Competitor social media audit
  • Audience analysis
  • Goals weekly posting schedule


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